100th Anniversary of NLC
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1924
THE PROHIBITION ACT IS REPEALED IN NEWFOUNDLAND & LABRADOR BY THE NEWLY ELECTED GOVERNMENT UNDER PREMIER WALTER MONROE. -
1925
LEGISLATION IS PASSED TO ESTABLISH THE BOARD OF LIQUOR CONTROL ON FEBRUARY 3RD, 1925. THE BOARD OPERATES OUTLETS WHERE CUSTOMERS PLACE ORDERS AT A COUNTER OR WINDOW, WITH ALL PRODUCTS KEPT BEHIND THE COUNTER. -
1943
DESPITE THE END OF PROHIBITION AND THE AVAILABILITY OF ALCOHOLIC PRODUCTS, INSTANCES OF ILLICIT ALCOHOL TRANSPORTATION INTO THE PROVINCE PERSIST. -
1966
A NEW HEAD OFFICE LOCATION IS CONSTRUCTED ON KENMOUNT ROAD. THIS 8-MILLION-DOLLAR FACILITY INCLUDES OFFICE SPACE, A BOTTLING PLANT AND A RETAIL LOCATION. -
1973
THE NEWFOUNDLAND LIQUOR COMMISSION BECOMES THE NEWFOUNDLAND LIQUOR CORPORATION, A NEW CROWN CORPORATION. NEW SYSTEMS, INCLUDING COMPUTERIZED RETAIL DATA, WAREHOUSING AND INVENTORY CONTROL ARE INTRODUCED.
THE FIRST COLLECTIVE BARGAINING AGREEMENT WITH THE NEWFOUNDLAND ASSOCIATION OF PUBLIC EMPLOYEES (NAPE) IS SIGNED.
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1974
NLC BEGINS TWO-YEAR TRIALS OF SIX AGENCY STORE LOCATIONS ACROSS THE PROVINCE IN LOCATIONS WITH FEWER THAN 6,000 RESIDENTS. THIS MODEL, AIMED AT SERVICING SMALLER COMMUNITIES IN A FINANCIALLY VIABLE MANNER, PROVES SUCCESSFUL, LEADING TO MORE AGENCY STORES IN SUBSEQUENT YEARS. -
1982
ROCK SPIRITS COMPLETES ITS IN-HOUSE LABORATORY FOR TESTING AND QUALITY CONTROL. PREVIOUSLY, QUALITY TESTING WAS CONDUCTED AT MEMORIAL UNIVERSITY IN ST. JOHN'S.
CONSTRUCTION BEGINS ON A NEW FLAGSHIP LIQUOR STORE ON ELIZABETH AVENUE IN THE EAST END OF ST. JOHN'S.
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1983
THE MULTI-YEAR PROJECT, WHICH BEGAN IN 1972 TO CONVERT ALL LIQUOR STORES TO THE SELF-SERVE MODEL IS COMPLETED AS THE BELL ISLAND LOCATION IS THE FINAL STORE CONVERTED. -
1992
THE INSPECTION DEPARTMENT IS FORMED, PARTNERING WITH LAW ENFORCEMENT AGENCIES TO CONDUCT INSPECTIONS OF LICENSEES AND BREWER'S AGENTS THROUGHOUT THE PROVINCE. IN 1995 THIS DEPARTMENT BECOMES KNOWN AS THE ENFORCEMENT DEPARTMENT AND LATER, REGULATORY SERVICES. -
1994
NLC HOSTS THE FIRST-EVER WINE FAIR IN THE PROVINCE, OFFERING ATTENDEES THE OPPORTUNITY TO SAMPLE OVER SIXTY WINES FROM CALIFORNIA. -
2003
THE NEWFOUNDLAND LIQUOR CORPORATION IS RENAMED THE NEWFOUNDLAND AND LABRADOR LIQUOR CORPORATION TO REFLECT THE OFFICIAL CHANGE IN THE PROVINCE'S NAME. THIS FOLLOWED THE ADOPTION OF AN AMENDMENT TO THE CONSTITUTION OF CANADA IN DECEMBER 2001, WHICH OFFICIALLY RECOGNIZED THE PROVINCE AS NEWFOUNDLAND AND LABRADOR.
A MULTI-YEAR PROJECT TO REPLACE CASH REGISTERS WITH A POINT-OF-SALE SYSTEM IN ALL NLC LIQUOR STORES IS COMPLETED, ENABLING STAFF TO SERVE CUSTOMERS MORE EFFICIENTLY.
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2005
NLC LIQUOR STORES AND LIQUOR EXPRESS LOCATIONS BEGIN OPERATING ON SUNDAYS. -
2008
NLC CELEBRATES THE GRAND OPENING OF ITS FLAGSHIP LIQUOR STORE AT HOWLEY ESTATES, REPLACING THE ELIZABETH AVENUE LOCATION AND FEATURES A SPECIALTY SECTION. -
2013
NLC OPENS A NEW STATE-OF-THE-ART DISTRIBUTION CENTRE ON EAST WHITE HILLS ROAD IN ST. JOHN'S, CONSOLIDATING THREE DISTRIBUTION CENTRES ACROSS THE PROVINCE AND ENABLING THE CORPORATION TO MEET CUSTOMER NEED MORE EFFICIENTLY. -
2018
RECREATIONAL CANNABIS SALES BEGIN IN NEWFOUNDLAND AND LABRADOR, WITH THE NLC AUTHORIZED BY THE PROVINCIAL GOVERNMENT TO REGULATE THE POSSESSION, SALE, AND DELIVERY OF NON-MEDICAL CANNABIS. -
2019
PHASE TWO OF CANNABIS LEGALIZATION LAUNCHES IN CANADA, PERMITTING THE LEGAL SALE OF EDIBLES, BEVERAGES, EXTRACTS, CONCENTRATES, AND TOPICALS THROUGH THE NLC. -
2020
IN RESPONSE TO THE GLOBAL COVID-19 PANDEMIC, NLC QUICKLY RETROFITS PRODUCTION LINES AT ROCK SPIRITS TO BEGIN PRODUCING HAND SANITIZER. -
2021
A CANNING LINE IS ADDED TO THE BOTTLING PLANT, EXPANDING ITS CAPABILITIES AND ENABLING NEW CO-PACKING OPPORTUNITIES.
NLC CENTRALIZES CANNABIS DISTRIBUTION AT ITS EAST WHITE HILLS ROAD DISTRIBUTION CENTRE IN ST. JOHN'S, SIGNIFICANTLY IMPROVING ONLINE CUSTOMER AND RETAILER ORDERING EXPERIENCES.
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2022
CANNABIS VAPE PRODUCTS ARE MADE AVAILABLE TO CONSUMERS IN THE PROVINCE, INCREASING THE VARIETY OF SAFE, LEGAL OPTIONS AVAILABLE TO CONSUMERS, FURTHER IMPACTING THE ILLICIT MARKET.