Social Responsibility

We take our mandate seriously and are committed to ensuring the safe and responsible sale, distribution, and regulation of beverage alcohol and cannabis. As a responsible retailer, it’s important that we provide our customers with proper information, tools, and programs to help them make positive beverage alcohol and cannabis consumption choices. In the same manner, we are dedicated to improving staff education and training to ensure public safety, as well as supporting community partners working to prevent underage drinking and cannabis use, and impaired driving.

Safe Ride

Our Safe Ride program encourages event attendees to make responsible choices when consuming alcohol or cannabis and provides transportation options to get home safely. For information on this program, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

End Impaired Driving

Impaired driving impacts more than just you. Our recent advertising campaign is a reminder of the permanent impact of impaired driving - a life lost forever and endless grief for those left behind.
Learn More

Mindful Moderation

Enjoying alcohol responsibly means finding a balance, being aware of how alcohol affects you, and knowing your limits. Our Mindful Moderation program provides tips on how to make the responsible choice when drinking.
Learn More

Check 25

Our staff and agency store staff are trained to ask for government issued identification from any customer that appears to be 25 years of age or younger. In addition, staff will refuse service to those who appear impaired, as well as to anyone suspected of purchasing alcohol for those who are impaired or underage. We take these measures seriously to ensure that alcohol is sold only to those who consume it legally and responsibly.

Know The Risks

Unlike products from the legal market, illegal cannabis is not tested or regulated. Without accurate labelling or quality controls, there’s no way to know what you’re consuming, putting you and others at serious risk. Our Know the Risks campaign focuses on raising awareness on the risks of consuming illegal cannabis products.
Learn More

PARTNERSHIPS

Mothers Against Drink Driving (MADD Canada)

NLC has been a long-standing partner with MADD Canada, sponsoring their School Presentation Program in Newfoundland and Labrador. Through the program students are provided a realistic and impactful look at the devastating consequences of impaired driving.

Fetal Alcohol Spectrum Disorder Newfoundland and Labrador Network (fasdNL)

NLC supports fasdNL in its work to improve the lives of individuals with FASD and their families through education, resources, networking, advocacy, and awareness of the risks of alcohol use during pregnancy.

Visit Us

Contact Us

PO. Box 8750, Station A
90 Kenmount Road
St. John's, NL A1B 3V1
Telephone: (709) 724-1100

INFORMATION

Follow Us

Copyright © NLC 2026. All rights Reserved.