Digital Media Specialist

  • Position Type:
    Permanent Position
  • Location:
    St. John's
  • Competition No:
    C1080-24 DMSP (E)

As a member of the Marketing department, this position is responsible for the following:

  • Develops and optimizes communication strategies across diverse digital platforms including social media, e-mail, intranet, websites, mobile and e-commerce;
  • Provides guidance and support in content creation and design engagements for NLCs retail, corporate and cannabis websites;
  • Grows NLC’s online presence and enhances brand visibility by finding innovative strategies to drive website traffic and social media engagement;
  • Leverages digital opportunities to engage and educate consumers responsibly, fostering sales growth with a focus on social responsibility;
  • Develops digital marketing performance measurements and monitors post-campaign analytics to continuously improve the user experience;
  • Contributes key insights into the development of NLC’s omni-channel strategy;
  • Manages and coordinates day-to-day interactions with the general public, customers, media, corporate employees, and store management and staff on social media channels;
  • Ensures NLC’s online voice is consistent and reflects the Corporation’s mission and values.
The ideal candidate will possess the following qualifications:
  • University degree with a concentration in marketing/communications, social media management/graphic design or reasonable equivalent education;
  • 5 years experience working as digital content leader;
  • A creative marketing mindset with exceptional communications skills;
  • Experience in UX design;
  • Experience with content management platforms, email service providers, social media dashboards and relevant analytic tools;
  • Computer Skills:
    • o MS Office (Office; Word; EXCEL; Power Point)
    • o Graphic design software (Adobe Suite, EPS, etc.)
    • o Social media operational skill set (Facebook, twitter, instagram, Google business, LinkedIn, YouTube)
    • o Online content development expertise with HTML and CSS proficiencies

NLC values diversity, inclusion and belonging in the workplace and strives to create a workforce that reflects the diversity of the communities we serve. All qualified candidates are encouraged to apply. We welcome and encourage applications from under-represented groups such as: Indigenous persons, racially visible persons, persons with a disability, women, and persons of a minority sexual orientation and/or gender identity. If you are a member of an under-represented group, we invite you to self-identify on your cover letter or resume.

Accommodations for job applicants with disabilities (differing abilities) are available on request.


Work With NLC
  • Salary:
    CG 37 - $69,366.18 - $77,181.00 Annually
  • Closing Date:
    Friday, June 14, 2024

Please send a resume to:
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Please state Competition Number on resume. Proof of education/ must be provided prior to employment with NLC.

Please note that, while we appreciate the interest of all candidates, only those selected for an interview will be contacted.