Our Vision, Mission & Values

Vision

To provide safe, convenient access to alcohol and cannabis products.

Mission

We are a best practice, socially responsible regulator, retailer and wholesaler of beverage alcohol and cannabis, delivering value to the Province through the efforts of outstanding employees.

Values

Socially Responsible

Promote the responsible sale and consumption of beverage alcohol.

Professional

Perform duties with respect, integrity and commitment to safety.

Teamwork

Value diversity, strong relationships and collaboration.

Initiative

Encourage action to improve operations, service and business results.

Accountability

Ensure expectations are understood and accept responsibility for honouring commitments.

Copyright © Newfoundland Labrador Liquor Corporation 2020. All rights Reserved.